Anyone who has seen the current Safaricom tv ad will admit that it is awesome. The cinematography of the country’s landscapes combined with a catchy tune is spot on. Their marketing department has come out all guns blazing and if their intention was to inspire a sense of awe and patriotism in the kenyan population, it is fair to say that they have succeeded hands down. Its pretty good work, the creative talent in this country is outstanding.
The safaricom ad: http://www.youtube.com/watch?v=uIBHuqeis3U
The concept is actually not an origininal one. Qantas, the flag carrier of Australia launched an award winning tv campaign in 1998 based on the song “I still call Australia home’, written by Peter allen (one scene is pictured above). The ads came in different variations, one of which included maasai wariors. They have since released a newer version of this winning campaign in 2009. I lived ‘down under’ at the time and the original ad touched the nation, just the same effect that the safaricom one has had.
The Qantas ad (version 1): http://www.youtube.com/watch?v=w8ssRPqx3PM&feature=related
The Qantas Ad(version 2): http://www.youtube.com/watch?v=pS7oJNozQZM